Impact Prevent Alcohol, Beer Sales in Russia Restricted

                            

MOSCOW, KOMPAS.com - Entering 2013, the Government of the Russian beer sales restrictions in an effort to prevent alcoholism.

As reported by the Interfax news agency, Russian President Vladimir Putin said that alcoholism is a serious problem in Russia. The country is one of the regions with the highest levels of alcohol consumption in the world according to the record of World Health Organization (WHO).

WHO assessment in 2011 said, penyelahgunaan alcohol trigger every five deaths among Russian men and six percent of deaths among women .

Former Russian President Dmitry Medvedev signed amendments to alcohol in July 2011 to include beer as a type of liquor. That new law that went into effect on Tuesday (01/01/2013).

One form of restriction is in terms of the amount of beer sold in the stalls and kiosks as well as the prohibition of the sale between the hours of 23:00 to 08:00.

In addition, in 2012 the Russian tax on beer rose 20 percent and in accordance with the plan approved by the Ministry of Finance in 2011 will increase to 25 percent by 2013 and 30 percent in 2014. Russia also raised the minimum price for vodka and ban drinks advertising in the media, including the Internet.

These restrictions will affect the sale of beer in there that had been making Russia one of the largest markets. Beer companies operating in Russia as the Danish beer company Carlsberg and Anheuser-Busch InBev. Big beer companies are forced to rely on emerging market growth and price increases to offset tough conditions in the European market today.